@Magpie: which is why I suggested toluene with a dean stark to drive the equilibrium. A large excess of the cheaper reagent is appropriate when the
excess is trivial to remove (acetic acid, methanol, ethanol, etc.). This obviates the need for the Dean Stark apparatus. Since the molar mass and
melting point of salicylic acid are both rather high, a huge excess is extremely inconvenient. Octanol, with minimal unique reactivity relative to
octyl salicylate's phenol group and a fairly high boiling point (and fairly similar polarity), would be difficult to remove in huge excess.
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