The problem in this case lies in the fact that the methyl groups attaching to the ring can fall off again and reattach somewhere else in the presence
of the aluminium chloride. You can get equilibria set up between the various isomers.
The reason for the 2,4- directing effect of the methyl group in methylbenzene lies in the fact that the 2- and 4- isomers form faster than the 3-
isomer. However, in this case, the 3- isomer is the most thermodynamically stable of the three. If you raise the temperature, or allow more time, the
equilibria set up favour the most stable product.
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